Five mistakes to avoid when choosing a digital partner

Alyson McPhee
Dec 2, 2016 · 10 min read
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1. Starting at the wrong time

2. Overlooking process and approach

3. Underplaying budget

4. Soliciting competition based on RFPs

5. Prioritizing industry-specific experience over adaptability

1. Bad Timing

Starting the search too late

Approaching a studio too early

1. What is the highest priority “big picture” goal that you want to achieve with this project?

2. How will you measure success?

3. Can you clearly articulate the challenges that your target audiences are facing, and how the site or app will help them address these?

2. Overlooking Process and Approach

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1. What kind of relationship do you expect between a studio and your team?

2. Who will be the product owner in your company?

3. What is your team’s level of technical expertise, and how much will you depend on a studio to guide you through important technical decisions?

3. Underplaying Budget

4. Soliciting competition based on RFPs

“An industry that thrives on innovation surely can work on a better process — a process that focuses on building fruitful client-vendor relationships.”

1. Define the required qualifications for the job

2. Share your budget

3. Shortlist your top three agencies

4. Interview all three to assess qualifications

5. Check their references

6. Negotiate a fair price with the qualified candidates

5. Prioritizing industry-specific experience over adaptability

From T-Shirts to Coffee

A great e-commerce experience should feel like you have a concierge by your side, learning about your tastes and only serving up products that you care about, i.e. the stuff that ‘fits’.

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The redesigned Blue Bottle Coffee online experience

From coffee to tampons

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The LOLA subscription process allows women to customize tampon purchases according to their flow

Experience with this kind of user-centric approach means that we’re highly adaptable. If a digital studio has a solid approach to understanding users’ needs, they can apply it in any number of ways. This adaptability is key, because while tailoring the experience to your audience is essential, replicating a prior project is not.

Bottom line: Treat a studio as a partner instead of as a vendor

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and…

Thanks to Rebecca West

Alyson McPhee

Written by

Aspiring minimalist | humble Canadian | workplace design enthusiast

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and full-stack consulting. We help startups build & refine their digital products. www.godynamo.com

Alyson McPhee

Written by

Aspiring minimalist | humble Canadian | workplace design enthusiast

Monday — The Dynamo Blog

Dynamo offers world-class expertise in design and full-stack consulting. We help startups build & refine their digital products. www.godynamo.com

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