Defining products with the user in mind
A compilation of user-centric ideation frameworks by Everest
As a part of the IIBA festival, the wonderful Gizem Kurangil and I ran a workshop to introduce different frameworks that allow us to ideate and develop digital products with the user in mind.
The different user centric ideation frameworks have different output and propose, that can be used in different stages of the project by the team:
- Personas segmentation — to define and align in who are we designing from
- Empathy map — to create empathy in the user and define pains and gains
- How Might We ideation — to generate ideas centred in user pain points
- Business canvas — to define the context and strategy of our products
- User journey map — to map out how the users will use our product and identify opportunities i the journey
- Behaviour change mapping — to define how we are going to affect the user behaviour
1. Personas segmentation
Workshop Miro template here 👉🏽 https://miro.com/app/board/uXjVODWw00U=/
When to use it? When you are starting a project and need to segment your users in audiences or persons
A framework to define and align in who are we designing from moving away from cliches. We focus in characteristics and behaviours of the user that truly differentiate different groups or audiences that we want to serve, moving away from the useless classification by age / gender / socio demographics.
2. Empathy map
Workshop Miro template here 👉🏽 https://miro.com/app/board/uXjVODWMJWE=/?invite_link_id=22754741028
When to use it? When you need to bring the team together around a user
The real value of empathy map is to bring the team closer to the user and define the pains and gains that we can use to ideate in different stages of the project. Is very recommended to use this framework after talking with real users, as can be a source of biases if just invented by the team.
3. How might we (H.M.W.)
Workshop Miro template here 👉🏽 https://miro.com/app/board/uXjVODWMGl4=/?invite_link_id=807221155504
When to use it? When you need to ideate and you know the user pain points
How Might We questions constructed from real user pain points, generate constructive solutions that are focusing on right problems to solve. Is a powerful ideation tool that follows a few simple rules.
4. Business canvas
Workshop Miro template here 👉🏽 https://miro.com/app/board/uXjVODWLZiA=/?invite_link_id=401341744620
When to use it? When you need to clarify the strategy of an idea
One of the favourite frameworks used for product people that constitutes a powerful tool for ideation, contextualising information about our users and strategies.
5. User journey mapping (done well)
Workshop Miro template here 👉🏽 https://miro.com/app/board/uXjVODWUMeM=/?invite_link_id=318983584868
When to use it? When you need to define an experience over time or find opportunities to improve an existing one
User journey is not a user flow. A user journey is a complete sum of experiences across channels that contextualises what the user experience in our service and outside it, as well as their emotions and thoughts, to undercover opportunities.
6. Behavioural change
Workshop Miro template here 👉🏽 https://miro.com/app/board/uXjVODWUMa4=/?invite_link_id=367632326824
When to use it? When you have a product that aspires to change user behaviours and need to figure out how to achieve that change
When it comes to creating an experience, being aware of what is the behaviour change we need to create for the users to adopt our products, helps us better define the right functionalities we need.
About Design in Everest
Design is a core part of the teams that build digital products in Everest. We believe that the best innovation is born from the collaboration of business, design and engineering.We are a multidisciplinary and diverse design community that includes strategic design, product designers and branding and illustration magicians. We are all specialist in working hand on hand with engineers, product and our clients to enable, drive and build digital products that have real impact. But we are, above all, wonderful human beings, always open to collaborate and share a laugh, passionate about Design being the key to build a better future together.
We partner with companies across their lifecycle, from startups to industry titans, and work together to understand their users needs, define the product strategy, validate product market fit and, when the time comes, build digital products that the business needs and users love. Our success is never measured in a Figma file, but in the real impact made in the business and in the hands of the user.
We are a remote first, global company with the mission of building an awesome experiences for our people.
We are looking for passionate and bold designers that want to do things in a different way and join our community.
If any of this sounds like you, write us a line.
Also, we have a new cool little landing, if you want to take a look 😉
