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EverMore So

We believe that everyone deserves a meaningful work environment that’s inclusive, genuine, and nurturing. We share stories and ideas that humanize the workplace, challenge power with honesty, and spark new visions for culture and leadership.

The Mythical End Post for a Career

4 min readJul 7, 2025

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Pulling the plug on my ’90s self-improvement cassettes to be ever-evolving.

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Image: Getty Images for Unsplash

Throughout my childhood, my dad played self-help tapes during truck rides. I remember the anxious feeling of needing to improve. I pictured it like a race𑁋self-improvement was an end post, and once I got to it, well, then I was finished, complete, whole. To me, we were all running to the same end post.

The cassettes washed my mind with feelings of inadequacy. I believed I was inherently flawed, and life’s journey was to become less flawed. Accolades, education, and titles became mile markers in life. They served as tangible signs that I was in the race. Then, after years of running, I burned out. I wasn’t improved; I was depleted.

Growth had become self-sacrificial.

How did I get there?

After years in corporate tech teetering on the edge, I jumped ship for my first startup.

It was hypnotic𑁋I was part of something bigger, a “family” that was, by most accounts, more accepting than my own. However, growing in a startup is rarely a feat of intentionality; it’s a feat of survival. There’s so much that can be better in the company, your team, and your role. I felt heavy with all the things that could be better. I got “meaning” and “purpose,” all for the low, low price of my soul.

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EverMore So
EverMore So

Published in EverMore So

We believe that everyone deserves a meaningful work environment that’s inclusive, genuine, and nurturing. We share stories and ideas that humanize the workplace, challenge power with honesty, and spark new visions for culture and leadership.

Courtney Branson
Courtney Branson

Written by Courtney Branson

founder of evermore | former CPO | always writing from the soul about work, culture, and motherhood

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