EVERY Protocol Overview — Part 1
EVERY will bring transparency, new consumer data markets, and verifiable brand insights to retail with its Protocol. This blog is the first in a series to provide an overview of the EVERY Protocol.
What is a Protocol?
Protocols are open standards that outline governance, often for a large group of people: in technology, they are a standardized way to organize and share information across a network.
Email is one of the earliest mass adopted internet protocols. Google and Hotmail are examples of governing bodies that have created email applications to utilize this protocol. Similarly, the EVERY Protocol will be a standard that will streamline and guide the future of retail, but with a twist — it will be powered by the blockchain.
The EVERY Protocol and Decentralized Apps
At EVERY, we are creating the EVERY Protocol and a set of Decentralized Apps (dApps) to power these future retail experiences. These apps will act as use-cases that will set the standard for others to build on the EVERY Protocol.
Protocol to the Rescue
There are no standards that govern the creation of commerce platforms. While the shopping experience on a brand’s platform can seem familiar to a consumer from one brand to another, the technical backend of most platforms is different. Each platform is made up of a series of tools, each having its own data set, business logic, and APIs (the mechanism by which data is extracted from or placed into these platforms). APIs are what allow two different products or applications to connect that don’t have a shared protocol, which is why most retail platforms for businesses running at-scale are a patchwork of systems tied together by a series of APIs.
The lack of a centralized protocol is a barrier to accessible data for many companies, ultimately requiring a series of expensive and cumbersome workarounds. Each platform often has a discrete repository of data, business logic, and APIs, meaning there is no easy way to facilitate data sharing between different parties; this is where the EVERY Protocol comes in. The EVERY protocol will set standard commerce definitions and rules around how customers will be defined, how data will be verified, order definitions, and ultimately how this data interacts with the blockchain to ensure distributed and secure storage combined with data accuracy.
The lack of a centralized protocol is a barrier to accessible data for many companies, ultimately requiring a series of expensive and cumbersome workarounds. Each platform often has a discrete repository of data, business logic, and APIs, meaning there is no easy way to facilitate data sharing between different parties; this is where the EVERY Protocol comes in. The EVERY protocol will set standard commerce definitions and rules around how customers will be defined, how data will be verified, order definitions, and ultimately how this data interacts with the blockchain to ensure distributed and secure storage combined with data accuracy.
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