How Cap’n Crunch Cereal Led to Apple Computers

Jamie Logie
Back in Time
Published in
8 min readAug 31, 2020

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One Toy Whistle Ended up Changing the World

Photo by Museums Victoria on Unsplash

It’s amazing to think of how one random object can change the way our world works — and it all starts with a box of breakfast cereal.

One significant cereal — and toy — would play a part in the creation of the world’s biggest tech company and, ultimately, to the phone, laptop, or tablet you may be reading this on right now.

This is the story of how the Captain Crunch toy whistle led to Apple Computers.

The Cap’n Crunch Bo’sun Whistle

There have been many great prizes found in cereal over the years, including one random item in Cap’n Crunch in the mid-60s — a simple little whistle.

It was called the Bo’sun whistle, and it could replicate the whistle used by sailing captains to signal mealtimes and commands.

The interesting thing with these whistles is the tone they give off; exactly 2600hz, and that leads to the next part of our story.

Who Were the Phreakers?

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Jamie Logie
Back in Time

Some health, a little marketing, and a lot of 1980s content