The History of Transformers: From Toy to Legacy

Jamie Logie
Back in Time
Published in
13 min readAug 9, 2020

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the story behind taking another company’s toy, but marketing it to perfection

Photo by Christian Wagner on Unsplash

There were a lot of toys and cartoons that burst on the scene in the 1980s, but did one stand above the rest?

Transformers were a toy line and cartoon series from 1984 produced by Hasbro and became one of the best-selling toys of all time. Transformers led to an animated movie in 1986, many future toy lines, and a series of live-action movies.

This is it. The definitive toy and cartoon series to me growing up in the 80s. G.I. Joe was a VERY close second, but something just captured the imagination differently with Transformers. I don’t remember any other toys leaving me spellbound and in awe.

Transformers shaped an entire generation and caused some significant heartache with Transformers: The Movie from 1986.

So let’s look back on what, in my opinion, is the greatest toy and franchise of all time.

Diaclone: The Orignal Transformers

Pic via trasnformerland.com

Transformers was not an original idea. The origins start with the Diaclone toy line made by Takara Toys launched in…

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Jamie Logie
Back in Time

Some health, a little marketing, and a lot of 1980s content