The Landing Page?
Startups your doing it wrong, landing pages are better and the future. There are currently two main formats for your homepage a simple landing page focusing on conversion or the more traditional and known feature based homepage explaining your product or service.
First just to be clear the homepage is the landing it’s the first page a user lands on, however in marketing and product terms we also have the “landing page term”. But let’s start with what I like to call the traditional homepage.
Most startups and companies use what I like to call a feature based homepage i.e. traditional homepage. The homepage explains the product or service in a list view covering each feature or “the why”. Great example for this is old Apple’s homepage or Treehouse’s home page.
The standard for the traditional home page is very simple, main slider or video and then a feature list with short text and great images. At the end testimonials, user stories or use cases and of course great big call to action buttons between each section.
