I am going to do it by sharing some stats of my Medium posts. I have not been at it long. I may be here next week or not. Who knows on the Web? But I have noticed one thing. My reads have nothing to do with headlines unless I put my mind to it as suggested. I do that about once in thirty posts. I figure, why bother. This headline topic keeps going around and coming around. I get a sense that this is 1994.
Here’s the meat.
The Ball 700 reads — not bad for me. 99 percent read long enough to be recorded as having done so.
Good and Evil essentially identical stats.
Now I will admit — and did so on this article — that I thought about the title. Medium has ways but I am not sure what they are. And it did get 1.5K reads. So yes, if you think you might get more reads.
But the most reads of all — again for me — a small fish shall we say — was for a tendentiously titled thing about the individual as a source of human progress. I naturally believe this but can only surmise that it impressed few since only half the readers finished it.
Here is what I conclude after some moments of thought. It is the person writing who will ultimately get read. The writer trumps the headline. If a writer thinks about headlines she or he may get a few more reads but it is still a crap shoot. If the writer — as I am always intending — is finally understood and if that understanding is germane to thousands and beyond, why then watch out. There is no limit to the number of reads if they know where to find you. So the second thing is the platform. So far I see Medium as a possible enduring platform. But that was NOT true of Themestream or the original Epinions OR of the Yahoo-absorbed Associated Content, which bumped me for having the timerity to suggest that writing might be done in new and differing ways. They also were big on headlines. So I am waiting to see. Here at any rate is the order I suggest:
- Maybe, possibly, the headline.