10 guiding principles for teams running on experiments

What could be 10 guiding principles for teams turning to or running on experimentation? These are only suggestions / inspiration. Please add any comment, addition, edit or question in the comments.

Sources: Experimentation Works, Stefan H. Thomke, Humanocracy, Gary Hamel and Michele Zanini, Dave Snowden and friends — Organizational Design, Burn the Business Plan, Carl Schramm, Thinking in systems, Donella Meadows, The Age of Agile, Steve Denning, Messy, Tim Harford Originals, Adam Grant

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