Customer Alignment

In a siloed approach to corporate management every organizational compartment has its own goals where its leaders and talents are measured in its own metrics. With a lack of customer purpose the managerial purpose becomes producing a process (following roles, guidelines, rules and metrics) dividing the company into subcultures lacking shared language or world view. Doing the process right becomes more measurable and important than the outcome of the process. Uniting the company around the customers problem fuses efforts and investments in the same direction.