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Some of the tools connected with Customer Strategy

Customer Strategy — how the customer can improve the organization

Helge Tennø
Oct 21, 2018 · 3 min read

Customer strategy creates a new suite of tools to help the organization align, involve and collaborate with the customer — in different shapes and forms. But why would you involve the customer?

In the current overview I have organized the list of tasks and activities I have worked on with different customers over time, in order to make clearer the different opportunities the customer can offer to the organization.

Which categories or questions could be relevant to your organization? Please take the short 1 question survey here: https://jokull.typeform.com/to/rVePth

STRATEGY AND TARGETS

  • What is the link between our strategy, targets and customer value?

CUSTOMER DATA

  • What does the current customer data tell us, how is it valuable to us?

OPERATIONS AND PROCESSES

  • Why are we organized the way we are, who is benefitting from this?

CUSTOMER TOOLS

  • What customer tools could the organization benefit from?

UNDERSTANDING THE CUSTOMER

  • How can we make the customer more valuable to the organization?

PRODUCTS AND SERVICES

  • How do we improve our current products and services?

FUTURE CUSTOMER DEMANDS / DISRUPTION

  • How do we understand the customers future demand patterns?

OPERATIONAL AND COMMERCIAL EXCELLENCE

  • How do we optimize our business model?

CUSTOMER RELATIONSHIP / CUSTOMER LIFE TIME VALUE

  • How do we develop direct, immediate and long lasting relationships with the customers?
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