Snapshot of Value Chain / Business Model. By the author.

Newsletter: How we did it?

What is the work of a Business Designer, why do we do it and what it the impact?

Last week (7th — 11th February 2025) I put together a summary of some of the work I’ve been a part of ranging from Value Chain Mapping to Systems Thinking, Customer><Business Strategy, Customer Transformation and Ways-of-working.

I hope they help make the work tangible and spark the interest and community around Business Design.

1. Finding the music in the noise

When researching, mapping and visualizing how an organization delivers value it’s easy to wonder how something that quickly appears disconnected and siloed (organizations are seldom perfect networks :) can still show up and support the customer consistently across their experience.

https://medium.com/everything-new-is-dangerous/finding-the-music-in-the-noise-933165c7617e

Finding the music in the noise. Visualization of a value chain for a European research Project. Illustration by the author.

2. Discovering opportunities

A system map is a simple way to discover new perspectives helping the organization take advantage of new opportunities in new ways.

https://medium.com/everything-new-is-dangerous/how-we-did-it-discovering-opportunities-6edbd36cb6d7

Discovering opportunities using Systems Thinking. Example system showing 2025 trends and how they are connected. Illustration by the author.

3. The Customer><Business strategy

A key part of business design is discovering, prototyping, testing and improving the business opportunity that aligns with opportunities for the customer leading to a mutual exchange of value.

https://medium.com/everything-new-is-dangerous/discovering-the-business-customer-opportunity-facb68ec85cf

Finding the customer value that equals business value. Illustration by the author.

4. The Customer Transformation

A customer transformation is where the Company changes its methods, processes and outcomes responding to demand from its customers and employees [it’s people] (1).

https://medium.com/everything-new-is-dangerous/how-we-did-it-the-customer-transformation-8d1d2e12887e

The process we used to get from insights and stakeholder management to strategy, planning and roadmap. Illustration by the author.

5. Needing a new way of working

How we work and what we get done are two sides of the same coin. Changing the former can be the most effective way to improve the latter.

https://medium.com/everything-new-is-dangerous/needing-a-new-way-of-working-c98b95a046ef

Visualizing how we work in order to increase productivity, meaningfulness and performance. Illustration by the author.

That’s it. The first weekly Newsletter from Everything New isDangerous. I hope you enjoyed these articles, save them for later reference, or join the conversation. Have a great week :)

As always I would greatly appreciate any feedback or conversation. Get in touch if you want to nerd out or have a conversation about any question: https://www.linkedin.com/in/helgetenno/