Evergreen content is the El Dorado of successful content marketing strategies. Today I’ll address Evergreen Content 101 and the importance of writing this type of SEO-optimized stories to make sure you're implementing a successful content marketing strategy on your blog.

Photo by Alena Koval from Pexels (adapted)

By definition, for a story to be considered evergreen content, it has to be continuously meaningful for readers over a long period of time.