Good writing is writing that is clear, makes people feel, and gets things done. If your readers can’t immediately tell what you want and care about it, you’ve already failed. Good writing makes a meaningful point. For the meaning to come through, the writing must be clear. Simplifying by removing adjectives and getting rid of flowery prose will help you communicate clearly. The next time you sit down to write, first determine your goal. Do you want to educate, convince and/or persuade, sell, provide a unique solution to a common problem, etc.? Then make this happen by connecting. Relate an experience your readers likely shared. Elicit emotion with a story. Tell of a time you…