Love your trolls! For they too have the power to make stories go viral.

Photo by puuikibeach under Creative Commons license

There was a time when I had trouble dealing with my pet trolls. As the publisher of a thriving alternative music magazine, I had quite a sizeable negative following.

Don’t feed the trolls

Nothing stirs them up so much! Said Oscar Wilde.

Psychology explains how trolls are attention seekers, so there’s no point in arguing with…