When did writers become such liars? When did they start to feel that their main task is to lure people into a web of incoherent prose?

You come across a headline that piques your interest only to discover it tops a list of trite nonsense.
Or, worse, the content has nothing at all to do with what the title promised.

Created by author with Canva

At first, it was merely annoying.

Now such writing seems to be becoming the norm. Even here on Medium.

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Everything Shortform is a publication for Medium stories 150 words and less. Rapid reads to capture your attention and direct it towards further reading or short expressions readers can gulp down in one bite. Use Everything Shortform to get your point across quickly.

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Edward Thomas

Chicago native, resident of Japan since 1969. Japanese>English translator, copywriter, editor. Teaches English at a Japanese University.