When did writers become such liars? When did they start to feel that their main task is to lure people into a web of incoherent prose?

You come across a headline that piques your interest only to discover it tops a list of trite nonsense.
Or, worse, the content has nothing at all to do with what the title promised.

Created by author with Canva

At first, it was merely annoying.

Now such writing seems to be becoming the norm. Even here on Medium.