every word matters
Published in

every word matters

Sarah Richards, Content Design London

How did you get into content design?

What does a normal day look like?

What are the top 3 apps you use?

  • Slack
  • Email
  • Zoom

Where do you go and what do you do for inspiration?

Are there any books or blogs you’d recommend?

What’s the best thing about your job?

What have you worked on that you’re most proud of?

How do you approach getting stakeholders and other teams on board?

What are the biggest challenges you face as a content designer?

What’s your biggest content pet peeve?

What principles do you try to stick to when writing?

  1. What’s the best way to get this to the audience?
  2. Would the audience need this, or trust this, from us?
  3. What’s the perception/thought/belief that our audience have when they get to this point?

Do you have any advice for aspiring content designers?

Is there anything you want to promote?

Where can people find and follow you?



Interviews with UX writers, content designers and other writers in tech.

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