Music and Advertisement — How music improves ad quality
Music holds an important role in advertisement
When you think about music use for businesses, many imagine TV commercials. A lot of good TV commercials tend to have good music alongside, and in fact, a study conducted by Texas A&M University shows that use of music in commercials will increase emotional attachment to the product, which leads to increase in product’s purchase.
“Purchase intention was stronger in the group that watched the ad with background music. In the seven-point scale questionnaire, the average purchase intention of the group who heard background music was 4.36, while the group without music averaged 3.64.” — Texas A&M University
As we can see, when an ad has a background music, you can expect a whopping 20% increase in product purchase compared to an ad without background music.
Although the study shows that ads with background music would increase product purchase, the background music still needs to match the ad’s visuals for maximum effect. If the background music doesn’t match the ad’s visuals, in the worst case, it can negatively affect the campaign. Having music alongside an ad is important, but it is also important to choose the right music.
Consider the associated risks when using music for ads
Great! Now you understood the importance of music for ads; however, you still have to consider the risk associated with them.
Copyright laws related to music are getting more and more complicated. You can get penalized for breaking the copyright laws, so it is important to understand the basics.
Using music under owner’s agreement
The hard truth about copyrighted music is that it is usually very hard to get approval from the music owner. Even if you do, you have to pay a hefty amount of royalty fee, which adds up really quickly.
Using copyright-free music
Using copyright-free music seems to be a safe path; however, it actually isn’t as it seems to be. This is because one, copyright-free music tends to be either very old or very low quality, or two, they’re actually not copyright-free but claimed to be copyright-free, which can lead you to legal problems.
Then what’s a good solution?
Try using royalty-free music!
A lot of good music charges you a royalty fee for each song, but for royalty-free music, you can use unlimited amounts of great music for a flat rate subscription. Because you want to find the perfect music to match the ad visuals, it is very important to have various music options.
Try Evoke Music!
With Evoke Music, you can find a perfect music that matches your niche!
For example, if you’re a content creator, this collection with trending YouTube Shorts music will be a perfect match!
Click here to discover!
Evoke Music provides an extensive, 50,000+ sound tracks & effects for content creators and businesses!
By subscribing to our service, you get unlimited download from our music library, and we are currently doing a free 14 day trial! You can listen to our music without subscription, so feel free to check it out!
We can also make custom music just for you! Check out the link below if you’re interested!
