Sonic Branding — sounds that have been influencing our lives
What is Sonic Branding?
Sonic Branding refers to the sounds or songs associated with a brand, product, or service. In the past, it was common for businesses to use colors and graphics to attract customers visually; however, in recent years, businesses started to attract customers aurally by utilizing sounds to brand their businesses.
Not only is sonic branding used for advertisements, but it could also be applied to device sounds, background music in hotels & restaurants, and all the other sounds that are out there in our daily lives. Because you hear those sounds every day, it has the potential to impact customer behavior.
Now that we covered the basic definition of sonic branding, let’s take a look at some examples!
McDonald’s “I’m Lovin’ It” jingle
One of the most iconic jingles in the advertising world is McDonald’s “I’m Lovin’ It” jingle. Since it was introduced in 2003, the jingle has been used for nearly two decades. With their success in the jingle, they have even created a whole song with Justin Timberlake, “I’m Lovin It”. Seeing McDonald’s success, we can see the importance of sonic branding.
BALMUDA Microwave
BALMUDA’s microwave is popular for its simplistic design, but it is also popular for its relaxing guitar sound effects. Whether you’re having a rushed morning or tired night, the guitar sound effects allow you to relax. The CEO of BALMUDA used to form a rock band, and maybe that’s why he was able to come up with this unique idea. These sounds match the company’s luxurious image, and it seems to be a successful sonic branding.
CANDEO HOTELS
For our last example, we have CANDEO HOTELS, which brand themselves as “one and only 4-star hotel” in Japan. We’ve partnered with them and provided AI composed music to match their brand image. By analyzing location, occasion, and time of the day, the background music we provided will enhance customer experience.
The AI composed music we provided to CANDEO HOTELS are available on Apple Music! The album with 70 music will allow you to feel the luxurious hotel vibe, but it could also be used to work, study, and focus on your projects!
▶ Stay With Me — CANDEO HOTELS on Piano
What is Evoke Music?
Just like we partnered with CANDEO HOTELS, we compose music & sound effects for sonic branding, but we also provide an extensive, 50,000+ AI composed sound tracks & effects that are royalty-free for content creators!
By subscribing to our service, you get unlimited download from our music library, and we are currently offering a free 14 day trial! Check out the link below!
