Avoid this Email Marketing Strategy; it Stinks!

If you are a marketer for a technology product or service, and you still love using email marketing as a lead generation tool, you must avoid a common marketing strategy that has been beaten to death — lying! Please stop lying to your prospective customers!

Let me elaborate on how many tech marketers still employ lying. If you have a C-type title such as CEO, CIO, CFO, CMO, etc…