Best Social Media Marketing Strategies For Startups

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” — Jeff Bezos

Arsalan Haroon
Evolve You
4 min readJan 18, 2021

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Best Social Media Marketing Strategies For Startups
Photo by Jakob Owens on Unsplash

Almost all the people in the world use social media to engage with new people and use them for other purposes. This will create a lot of opportunities for marketers to target their audience in that platform which has a large amount of audience and can relate to your product or service. Social media marketing is not only about how many likes and followers you have got, it’s about how much your business earns with the help of social media marketing.

Social media platforms Like Facebook, LinkedIn, Twitter, Pinterest, Instagram all give you the ability to market your brand whether you want to sell your product or service. But the problem is Most people don’t dive deeper into this because the problem is if you don’t go deeper about how you can benefit from social media marketing then you don’t understand your social media marketing strategy correctly.

So it is constructive to go deep about how this social media marketing is so powerful that your brand will be successful by just Focusing on these strategies, but this is possible only if you know what things will give you more conversion rate in social media marketing.

If we talk about how social media marketing can help your business to grow your target audience and higher your conversion rate, then these kinds of social media marketing will be very beneficial for your business to gain more customers through social media.

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Paid Social Media

This is a common and effective way to grow your business through social media marketing. Doing Paid Social Media marketing will give you more great results at a very less price. But You Need To Know What is a Good Platform for your business to spend your money on because if you are spending your money on something then you need to take a serious decision about this thing.

Let’s say you have an e-commerce business and you sell t-shirts then Facebook and Instagram will be very beneficial for you because you can track all of how many people come to your site and how many conversions you make. with the help of Facebook ads, this will all track all the events if you use the Facebook pixel feature.

This will give you more data, and this data will help you decide what decision you need to make to grow your business The more data, the more you understand your customers and if you understand them they are more likely to purchase something from you.

Paid social media is not tough if you find what is the best platform for your business and where your audience is then you need to start taking action for it. Most social media marketers do this if they have a client who wants to increase business conversion through social media.

Influencer Marketing

This marketing strategy recently comes out and it’s the most valuable marketing strategy which you ever used in your business. So what you’re going to do in influencer marketing you see the person who already has a good amount of followers who trust him. you can message them and tell them about your business and what you want from them.

Now, what do you want them to do? You need to tell them that I want you to make a story or video about my product and tell your audience about its features and benefits. they don’t do it for free they also want to make money so you can make a fixed budget that suits you.

But why influencer marketing is valuable? the people who already have a good amount of followers recommend your product to their audience. Because if you direct pitch them the chances are less they trust you because you are a new business. but if someone who they follow and act like them if that person will recommend your product then they are more likely to trust you.

Conclusion

Social media networks have become powerful as more people in the world are using it. It means social media networks have a large audience then your future customers maybe also there you just need to understand what platform your audience is. Then apply these social media marketing strategies to grow your industry and improve your social media presence.

Having a social media presence is also useful for your business. If you build enough audience and customers with these marketing strategies then you don’t need to spend more money to attract more customers because you can have enough audience on your social media accounts. which will give you enough sales which makes your business profitable.

  1. Influencer Marketing
  2. Paid Social Media

“Social media is about sociology and psychology more than technology.”

— Brian Solis

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