Creating the identity for a Functional Programming conference
At Evrone, we’re huge fans of spreading knowledge across the community by organizing events. A couple of years ago, we had an idea of throwing a functional programming conference for the fans of OCaml, Haskell, Erlang, and other languages. It was not that hard to find the venue and organize the event, but it was quite a challenge to come up with the visual idea of the event that would attract people interested in such a “scientific” set of technologies. The identity should have shown the closeness of the event for the “common people”.
The black and white style conveys the atmosphere of Princeton’s elite private math club or MIT lab, where great scientists solved abstract math puzzles, studied computational problems, and created imaginary machines with endless computing power. Modern abstract graphics, combined with the Greek letters of the logo, create an image of the connection between times and aspirations in the future.
The main components of the style are a 3D head, as an image of the human mind, and generative graphics, the basis for which are mathematical functions.