We’ve changed. News hasn’t. Say hello to Evryday.
Growing up in the nineties, in the morning while everyone was getting ready for work and for school, eating breakfast and getting dressed, my parents would have the TV turned on to the morning shows. They would get their news for the day before leaving the house, trusting that they were adequately prepared to face whatever was going on that day in the world.
Today, our needs are the same: many of us hold jobs that require a current awareness of global affairs. We want to be engaged in politics, business, and society. We want to be knowledgeable, savvy, and up-to-date on major issues.
Our needs are fundamentally the same. But our lifestyles are different, and we need news that reflects that.
Twenty years ago, video distribution primarily took place via the TV screen to watch network television. Today, nearly 90% of people watch videos on their smartphones, averaging 60 minutes of video per day — up from 22 minutes just four years ago — and while “on-the-go” and “while-commuting” viewing has grown 42.9% and 17.8% respectively between 2010 and 2016, “at-home” viewing grew less than 2% during the same period.
We’re also cutting the cord: according to Deloitte Global, 50% of adults in developed countries will have four online-only media subscriptions by the end of 2020, whereas in Q1 of 2019, cable and telecom operators lost 1.4M cable TV subscribers — the steepest decline on record.
Entertainment media has adapted to this new landscape: streaming video services allow us to download episodes of our latest binge to our mobile devices to watch from the subway or airplane, and companies like Quibi are spearheading efforts to make content bite-sized. Proprietary algorithms learn about our preferences as viewers and we get custom suggestions of what to watch next. Commercials and advertisements are minimal — or non-existent.
But the way we watch the news is stuck in the past. Mainstream publishers have found additional channels for distribution beyond the TV — including proprietary apps and social media — but lack the hallmarks of today’s media channels: true customization, smooth UX, and on-demand availability.
News expects us to conform to its dated standards, but today’s viewer is time-poor and needs to be able to watch quick, snappy segments from the subway, a taxi, or the line at Starbucks without draining their data allowance or dealing with constant buffering. Print media understands this: daily email newsletters have been on the rise from businesses ranging from The Skimm to The New York Times, making quick reads easier for consumers. Now it’s time to take on video news.
In March, we teamed up with Penthera and formed Evryday to enable people to watch the news on their terms.
Evryday was founded on the premise that you shouldn’t have to change your daily life in order to stay at the forefront of what’s happening in the world. Today more than ever, it’s critical for us to be informed, and we need our news to be more mobile, more accessible, and more personalized.
As a smartphone app, Evryday is reinventing news video distribution to work with our daily life instead of against it. Evryday features short, 2–5 minute video news segments from the content creators that you trust, enabled by a personalization algorithm and the ability to download to a mobile device, creating a frictionless, customizable news viewing experience that conforms to your life.
Just like the personalization that we’ve come to associate with Netflix and Spotify, Evryday quickly learns about your viewing preferences and automatically creates a customized, unique video feed just for you. The app downloads video to your mobile device based on unique preferences to create playlists that are ready to view whenever you have a spare minute. The download is automatically deleted from your device after viewing — but is still accessible via search and a personal library — freeing up your data and your phone’s storage for your personal usage (we won’t judge you if that’s cat videos).
It’s time for news to be convenient again. Evryday promises to be unrelenting in making that happen so that you can be informed, confident, and connected to the world on your terms.
As we continue to build Evryday into a world-class news distribution platform, we’re looking for beta testers who will help us create the smoothest UX that the news media world has ever seen. Sign up here.
We’re also looking to fill a few key roles in the next few months. If you’re ready to join our mission to overhaul news, media, and video, get in touch:
- Head of Engineering: lead the technical team to bring Evryday to life.
- Head of Content Partnerships: use your media connections and your business savvy to identify and onboard content partners.
- Head of Marketing: activate your two-sided brain to ideate and execute on digital and experiential marketing efforts.
