Adobe Experience Manager Experience Fragments: An Introduction

Irina Ason
Exadel Marketing Technology Practice
3 min readOct 8, 2019

What Is XF?

It’s the experience fragment feature in Adobe Experience Manager unveiled in version 6.3. Such a fragment is a group of one or more components containing both content and how to display the content. The grouping forms an experience that should make sense on its own independently of where it’s used. A very simple example would be a single product title, product description, and product image.

In this post we’ll sketch out a brief overview of XF. In a later post, we’ll go into much more detail.

As with most things in AEM, the central idea is content reuse. Author it in one place and use it in several different places or with several different variations of it. Here’s a quick run-down of what makes an XF and XF:

  • Based on a template for structure
  • Consists of one or more components with a defined appearance
  • Intended to be reused, reordered, or resized
  • Can be modified into multiple variations

Without the XF feature, if an author wants to reuse parts of a page as an “experience”, they would need to copy and paste that experience repeatedly. Manually, creating and maintaining these fragments on pages is time-consuming and prone to error. The XF feature eliminates the need for this kind of copy/paste.

When Should You Use XF?

1. For reuse

2. To deliver content as a platform for outside services

  • Any service that wants to use AEM as a content delivery platform
  • Embedding content in 3rd party touchpoints

3. To easily make different variations

  • Channel or content-specific variation
  • Experiences that make sense to a group (e.g., a campaign with different experiences across channels)

4. For omnichannel commerce

  • Sharing commerce-related content on social media channels at scale
  • Making touchpoints transactional

The Experience Fragments Architecture

  • Editable Templates, which in turn are defined by Editable Template Types and an AEM Page component implementation, define the allowed AEM Components that can be used to compose an Experience Fragment.
  • The Experience Fragment is an instance of an Editable Template that represents a logical experience.
  • Experience Fragment variations adhere to the Editable Template, but have variations in the represented experience (content and design).
  • Experience Fragments can be exposed/consumed by:

a. Using Experience Fragments on AEM Sites (or AEM Screens) via the AEM Experience Fragment component.

b. Exposing an Experience Fragment variations content as JSON (with embedded HTML) via AEM Content Services and API Pages.

c. Directly exposing an Experience Fragment variation as “Plain HTML”.

d. Exporting Experience Fragments to Adobe Target as either HTML or JSON offers.

Did you get all that? Here’s a graphic to illustrate some of this:

Stay tuned for our next post on XF where we dive into more detail.

Find more on AEM Experience Fragments

Originally published at https://exadel.com on October 8, 2019.

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