Solve your complex user problems with design thinking

What is design thinking:

Design thinking is a non-linear interactive process to understand user behavior, challenge assumptions and build innovative solutions.

1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test.

When to use design thinking:

Any organization should adopt design thinking methodology, any department to solve an unknown problem or challenges with unclear problem statements. Technology companies have adapted design thinking to some extend, but they are yet to explore the full potential of the methodology.

How will Design thinking help your organization or product?

Design thinking helps to become more customer-centric and collaborative by introducing innovative ways of problem-solving. While every company is different, metrics for impact assessments of design thinking may include an increase in sales, productivity, employee satisfaction level, customer satisfaction level, time to product purchase, purchase experience, product quality measures.

How do you apply design thinking?

Transforming into a design-centric company can be a long journey but necessary if you want innovation to thrive within your organization.

A design-centric approach needs to be from the top level of the organization or the project management. The leaders of the organization should value the design. Of course which leadership, we will need talented designers to execute and drive the vision.

A small amount of investment in designing infrastructure, training, and support across the organization is critical to enable the teams with the Design Thinking approach.

Successfully calibrating design thinking to your company’s needs is a great challenge in itself. But if you can do it, the design will become a core competency that differentiates your organization and its products and services, with rewards that can be genuinely great.

Steps involved in Design Thinking:

1. Empathize: Understand your users. Keep aside your assumptions. Empathy is crucial to the Human-centric approach. Understand what problem you are trying to solve typically through user research.
2. Define: Accumulate the information gathered during the first stage. Then you should analyze the observation and synthesize the findings to define core problems. With this definition, you need to create a problem statement.
3. Ideate: Here you do the brainstorming with the team. Here you try to look at the problem from various angles.
4. Prototype: The prototype is an experimental phase. The aim is to identify the best possible solution for each problem found. Your team should produce some inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the ideas you’ve generated.
5. Test: Rigorously test the solution. It’s the last stage in the process, but it’s not the end of the work. After the testing and getting the user feedback, the solution might need to go through the iterations. You might need to refine the prototype or think of a new solution.

If you are looking to implement Design thinking in your project or start a new project, connect with us.

At Exaltare Technologies, we utilize the design thinking approach for all our projects to give a wow experience to our clients.