Churches Utilize Data to Prey on Grieving, Vulnerable People
This isn’t love, it’s exploitation
The Wall Street Journal recently published a story about how American churches are collecting and using data in order to target potential new church members.
According to the article, churches have figured out that people who are dealing with a divorce, addiction, loss of a loved one, mental health issues or stress related to the pandemic are more susceptible to being evangelized to.
This behavior is nothing short of predatory.
According to The Wall Street Journal article, American churches are utilizing a small company called Gloo to locate people going through difficult times who may be more open to being evangelized to.
Gloo uses ads to target people going through difficulties such as divorce, the loss of a loved one, struggling with debt, the pandemic, mental health issues and addiction. These churches seem to think that people going through these types of traumatizing life events are more open to receiving help from them and even becoming members.
Gloo also creates web pages where people can sign up to be contacted by a local church. According to The Wall Street Journal over 30,000 churches, which is 10% of churches in the United States, have signed up…
