The Illusory Truth Effect
The psychology of believing something is true
Published in
4 min readFeb 4, 2021
What’s this guy wearing?
It’s a sari, right? If you said no, it’s a kilt, you would be correct. And, you might not even be Scottish.
But what if you saw this item, along with text claiming it to be a sari, repeatedly? Do you think that, eventually, you could start believing that a kilt…