Top 5 Industries that wowed customers through ‘Augmented Reality’

Rupak Rajendran
Jul 27, 2017 · 3 min read
AR

Augmented reality is a technology that provides a composite view by imposing a computer generated visual on a user’s view of the real objects.

Augmented reality, an emerging technology in the market is being used as a marketing tool by many industries to take marketing to the next level as it feeds the needs of brands to interact with the customer at its best. Many sectors have used augmented reality, let’s go through the few famous ones.

1. Food:

Food

Augmented reality gives the best contribution to the food industry in engaging the customers. The features such as
(i) ‘information about the products’ can be seen by just scanning the product with smartphones is something new that customer attracts the customer.
(ii) ‘View and make your own recipes’ by easy drag and drop options and place the order. Wow! Wouldn’t that be awesome to choose ingredients just like playing a game?
This takes marketing a step ahead as such features give the customer a different, fulfilled and memorable experience in restaurants.

2. Games:

Pokémon Go

AR made games more interesting by having the game characters running around the house. No wonder that games with AR are becoming addictive. Sooner if you are able to find people searching for something wearing VR glasses, be reminded that they aren’t searching for their missed car key but might be treasure in a game.
The location based smartphone game developed by Niantic Labs - Pokémon GO proved to be best experience with extensive potential.

3. Clothing:

Clothing

Augmented reality offers us the chance to glimpse at alternate versions of ourselves. At the same time, fashion and beauty have always been industries that are about how we see ourselves. While today’s technology may fall short of that dream, there are certainly companies trying to nail down the challenge of fit. Developments are focused on other levels like dealing clothing with augmented reality which makes possible, clothes look like as if you are wearing them rather than appearing as though the clothes are layered on top of your body like a sticker.

4. Cosmetics:

Cosmetics

When we think of augmented reality face filters, we tend to think of goofy novelties like Halloween masks, face swapping, or inadvertent racist caricatures. Fire up the camera on your phone or a store makeup counter’s tablet, choose different styles of lipstick, eye shadow or whatever else, and AR applies them to your skin in real-time on your screen. Move around, wink and smile, and you’ll see your new style without the work or cost.

5. Entertainment:

Disney

Now that every smartphone features a solid camera, AR has made significant strides in the mobile app market. Augmented reality can integrate aspects of the real world into the digital world using information sent from our smartphone’s cameras. An app can sense the geometry of objects we see in the real world and turn that geometry into a digital landscape.

Excrin Think Labs

Excrin is a digi-tech company with roots from Chennai.

Rupak Rajendran

Written by

SMM Strategist at Excrin Thinklabs

Excrin Think Labs

Excrin is a digi-tech company with roots from Chennai.

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