What’s In It For Me?
Have you ever thought about why infomercials work?
Although I no longer have cable, and I recognize that most people are slowly making the transitions away from it, I do fondly remember seeing dozens of infomercials on TV.
And you know what? Whatever product they presented, you wanted to purchase; admit it, deep down, you knew that if you had some random extra cash lying around, you’d totally want to buy those indoor sliding carpet-skates and square copper skillets and gyroscope-enabled bowls, too.
As I think about what those infomercials all had in common, it actually boils down to a super simple formula.
The companies in the infomercials never talk about what they want you to do. They don’t outright tell you to buy the product. Rather, what they do is they showcase a new product, relentlessly tell you about why you would actually want it, trying to get into your head and giving you plenty of “What’s in it for me” talking points, explaining in great detail how useful and fun this new item will be for you, and only after you’ve begun to desire it and have an earnest want in your soul do they tell you the means of achieving it.
I was reminded this morning that people often do have a “What’s in it for me?” attitude/mindset, and if we do not present ideas with the other’s best interests in mind, we might as well go back to the drawing board.
Even Jesus, as He briefly summarized His mission statement, said, “I have come that you may have life, and that you may have it more abundantly.” He didn’t talk about what he wanted in exchange; He presented something the others already wanted, and then simply said, “If you want this, come, follow Me.”
God bless you, have a great day!