Hybrid VS Native App: Which one to choose for your business?

In this article, you will learn what is the difference between Hybrid vs Native App and what main benefits they do possess. As well we will deep dive in the technologies used for hybrid and native development so you can pick up the most suitable one for your project.

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Table of Contents

  • Going deeper into mobile development. Hybrid vs Native apps in general
  • Hybrid apps
  • Native apps
  • Hybrid vs Native apps
  • Summary

Mobile applications are viewed as one of the most dynamic business tools. They have become the new standard for building up a connection with customers. It is not only about software products, but any other services such as banking, car sharing or delivery of goods are bound to have mobile applications for both Android and iOS. Mobile applications enable companies to provide their users with convenient and up-to-date experience. Business is driven by constant innovations, thus a lot of industries have been using mobile applications for at least 6–7 years. At present, some service businesses, like Uber that is one of the successful hybrid app examples, prefer mobile apps over websites. It helps improve retention by having the ability to interact with the customers directly. Customers receive an increased level of accessibility such as push notifications, new payment options, etc.

This is a vital mechanism for the modern business however it also requires investment in mobile app development and maintenance. Each company is eventually facing the question “which is better native or hybrid app?” We are going to find the answer in this article however we suggest changing the question for “what fits better your company?” Since hybrid and native apps have their strengths and weaknesses as well as different companies have different objectives, budget and time restriction, marketing strategies, and business life cycle stages. There will not be the right answer for everyone. Therefore both hybrid and native app development might turn to be the best approach for different companies.


The native app is created for a particular platform either Android or iOS, whereas the hybrid development process relies on cross-platform functioning. That is to say, native apps are built on programming languages which can be supported only by a certain platform. Java, Kotlin are usually applied technologies for Android development, and Objective-C, Swift — for iOS.

For hybrid applications, developers should use several web technologies such as HTML, CSS, and Javascript framework. In other words, they are more websites packed into containers that emulate software behavior for every platform to function and look in a natural way. The developers deal with one core code that covers both platforms. Therefore the main difference between native and hybrid apps lies in the development process. And the great thing is that the users will, most likely, miss this difference when applications are created professionally.

Taking into account all native vs hybrid apps pros and cons, the developers can suggest the right approach to meet your requirements. Those apps are characterized by faster performance and better security, but the development cycle will be slower. In addition, each platform will have its own codebase, which will increase the investment of money and time.

As for hybrid app framework, versatility will be the notable advantage that speeds up the development cycle and cuts down expenses. The slower performance will be a minor trade-off.

When comparing hybrid vs native app benefits of each approach are vivid and clear. This is the task of each company to clarify their purposes from the very beginning to get the expected results. Specialized apps provide better security so they are widely chosen by financial institutions like banks, insurance companies, etc. They are ready to spend more money on the development and maintenance of the more expensive mobile applications to provide security for their customers. The big companies might also be interested in native ones as they can afford the applications for different platforms. Amazon and PayPal can be mentioned as such applications examples.

A hybrid app framework is more appealing for startups with restricted funding and business focused on content delivery. It will be a great approach for applications connected to travels, reviews of different goods, photos and customer ratings. The well-known hybrid app examples can be called Uber, Twitter, and Instagram. Native apps vs hybrid apps alternative has not caused competition but revealed more opportunities for the companies to provide their user with the best experiences. The main target of the company and developers is to execute them well. In the next paragraphs, we would like to give you more detailed information on native vs hybrid mobile app development, their pros, and cons.


Technologies used for hybrid applications development

  • React Native. Facebook has created this open-sourced technology for cross-platform compatibility. The simplified UIs have considerably increased performance specifically reloading. React Native is mostly utilized because of the short development time. The software engineers have access to ready-to-apply units, however, the framework might lack certain components. Both Facebook and the community regularly provide updates.
  • Xamarin. The open framework is strongly supported and maintained by Microsoft. They have recently offered the new development approach that enables the availability of the code across platforms. It has helped improve development speed and simplify maintenance. The developers can use the logic in common, however, the UI regulations will stay specific for each platform. Xamarin will not deal with complicated graphics but is suitable for simple apps. This technology is usually chosen for business-directed projects.
  • Ionic. This framework produces mobile applications with standard web technologies such as JavaScript, CSS, HTML, Angular, etc. The developers also have a lot of accessible UI components which are simple to deal with. Developing time is as great as with all other frameworks for hybrid app examples. In spite of all the benefits, the maintenance might be more difficult. Ionic grants lots of plugins, so when the issue comes out, it may demand extra manual adjustments.

While comparing native apps vs hybrid apps, you should definitely find all development process pros and cons. All mentioned above technologies characterized by the following peculiarities:

Advantages of Hybrid apps development

  • Lower cost. The company can make huge savings by developing one mobile application while addressing users on different platforms. You have the necessity to hire one team with some expertise in both but only good expertise in web development would be enough. Your expenses will be almost the same as building only one that is designed to run everywhere.
  • Simpler to build and test — The team will reach the expected result faster. They don’t deal with each platform separately. The code is created once and testing time is also going to be reduced.
  • Easier to maintain — All required changes and updates will be maintained simultaneously on both platforms. It is not only convenient for the developers for the users as well. A lot of issues are possible to fix from the server side, and the user will just get the updates automatically.
  • Faster delivery time — As we mentioned above you don’t need to have two iOS and Android teams or large cross-functional team, you just need to find one relatively small team of professionals. They can create a cleverly marketed product that will be interesting for different users. The hybrid applications have recommended themselves as content-oriented.

Disadvantages of Hybrid apps development

  • Internet connection — As for hybrid vs native app efficiency, there is one significant difference. Hybrid app framework requires a regular internet connection. Some functions won’t be available when the user lacks connection.


Technologies for iOS development

  • Objective-C — This programming language is known for great development experience, available libraries and a vast pool of experts. Objective-C is a mature framework, which also obtains compatibility with other programming technologies. Despite those benefits, we realize that new languages appear and sometime it will not have the ability to support all the latest features.
  • Swift. It is a relatively new programming framework introduced by Apple that has become the alternative for building the iOS native applications. The developers have pointed out its quicker performance and it is easier to learn and work with. It is constantly developing that’s why may lack some components. However, it is said that might replace Objective-C in the future.

Technologies for Android development

  • Kotlin — is a programming language specifically developed to work with Java and Java Virtual Machine. Because of that, its usage is supported and approved by Google for the development of Android applications. One of the main advantages of Kotlin over regular Java is that its type interface allows working suing shorter syntax. This fact which reduces the time for the programming needed to make an application for Android. Now it is included as an alternative to the standard Java compiler for the Android Studio. Expedia, Square, Pinterest, and Flipboard can be named among the most demonstrative examples of the companies who use Kotlin for their Android applications.

As for the advantages of native apps over hybrid apps, those can be summarized in a few simple points:

Advantages of native apps development

  • Data protection — It is much easier to make the native application secure. That is the advantage that a lot of companies are interested in providing for their customers especially in the enterprise sector, fintech, and applications with sensitive data.
  • Overall functionality — The application will have the important ability to connect the device hardware features and different databases. There is no need for plugins or extra tools.
  • Customer experience — They will definitely have high performance. In addition, they can work in offline mode, which is still an issue for the hybrid app examples.
  • Comprehension — The developers are already aware of all strengths and weaknesses of using well-established technologies. They will help to find the right approach for receiving final desirable results.

Disadvantages of native apps

  • Time and money-consuming — It definitely requires time to build complex software. Distribution of users across two main platforms doubles the amount of work and testing needed to keep two separate application for both iOS and Android up and running.
  • Distributed codebase — having some features unavailable for iOS or Android is an infamous practice which has its place even in 2019. This happens due to limitations in budget or restrictions of the platform. Sometimes, application in the App Store can be abandoned for years while Android version receives regular updates and vice versa. In opposite, the hybrid application encourages developers to approach UI and features in a more thoughtful manner and introduce only features that can work on both operational systems.


When we have already checked all the pros and cons of the development process, you can notice the core difference between native and hybrid app. Native app is two completely different pieces of software designed for either the Android or iOS platform, while hybrid ones are the same software working on both platforms with minor tweaks. This significant difference precedes the list of following criteria.

The companies need to set exact goals that are interested in. The hybrid vs native app choice will influence the final results. However there is not one perfect match, everything depends on the project. Therefore each kind of mobile apps will be perfect for different cases.

First of all, determine your audience and what services you are going to provide. If the application is content-oriented, the hybrid app framework will be a reasonable choice. When your company is a financial institution, it is better to choose the native application due to its better security.

Secondly, draw up your budget, hybrid app examples will be less money and time-consuming. You don’t need to have two separate Android and iOS teams working on two different applications. One experienced team can create a hybrid mobile app that will work properly via both platforms.

As for maintenance, it might be also easier to manage one mobile app rather than two of them at the same time.

Finally, all companies are oriented for the best user experience. Most of the time, the customers will not notice the difference between native and hybrid app experience. Both variants are constantly improving with new features and technologies. Native app examples might perform a little bit faster as they are originally created for a certain platform. However, a hybrid app framework is often chosen for its versatility. Consequently, there won’t be one correct answer to the question “which is better native or hybrid app?”, your company will need to be oriented by own principal criteria.


Read original comparison of hybrid vs native apps here

If you are interested in the professional development of mobile applications, you can always contact Existek. We are an outsourcing company with great expertise in both hybrid and native app development that helps find out the best business approaches for your company. If you need any further assistance with your questions, feel free to contact us via the contact form right now. Our company will be glad to provide professional consultation and find your own approach.


Full-cycle software development company. Latest company and industry news.



Full-cycle software development company. Latest company and industry news.

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