Millenials: the narcissistic hopefuls

Millennials spend approximately $1 trillion per year, and chances are, it’s all on ourselves. I happen to be a part of one of the most narcissistic generations to ever grace this planet. Everything we do is for the insta and we are defined by how many likes we get. Yet the one trend that the NPR study seemed to find, was that millennials responded best to marketing with a message, or products that had some sort of social good. Of course it’s entirely possible that millennials like these products the most because they can then post on social media about how socially aware they are in their consumerism. However, I’d like to believe it’s because this is a hopeful generation, one which will not respond to the advertisements of the past where simply bombarding the subject with trash would eventually convince them to buy it. This is a generation that is looking for concrete social change, even in its marketing schemes.