Pinnedjay sethiWe Shape Our Metaphors, and Thereafter Our Metaphors Shape UsThe role of metaphor in design, culture, and the architecture of the human experience.Apr 3, 2021Apr 3, 2021
jay sethiWhy Typeface Choice Matters (Even When It Doesn’t)Understanding the art of the designer through the lens of typeface choices.Oct 25, 2020Oct 25, 2020
jay sethiExcerpts from “Dear Designer,”Your responsibilities to humanity, culture, and the future.Oct 25, 2020Oct 25, 2020
jay sethiPerfectly Translate Web Designs to Mobile App Designs and vice versa — Medium.com: Case StudyLearn how to perfectly translate your website designs to mobile app designs and vice versa from a case study of medium.com.Nov 5, 20191Nov 5, 20191
jay sethiHow the Qwerty keyboard trumps its competitors: Case StudyWhat we can learn about design strategies from the widespread success of the Qwerty keyboard design.Aug 13, 2019Aug 13, 2019
jay sethiHow not to design an experience — Paytm: App ReviewA comprehensive review & analysis of the UX design in India’s favourite online wallet app.Jul 14, 20196Jul 14, 20196
jay sethiWhat we can learn about UX fundamentals from iOS: Case StudyWhat makes the iOS experience so great and how we can learn from it.Jul 5, 2019Jul 5, 2019