Experience Design Weekly #14 — Personas vs JTBD & Emotionally Intelligent Machines

Super User Studio
Aug 23, 2017 · 2 min read

“Thinking about design is hard, but not thinking about it can be disastrous.”
RALPH CAPLAN

ARTICLES THIS WEEK

Don’t mistake common UI patterns for best practices
A hard look at how the browse experience translates in the digital space.

A wholly incomplete visual guide on how to use icons on things.
Whether you’re a designer, a developer, a marketer, or simply a fantastic parent, icons can improve your life. Buckle up, hold onto your pants, and get ready to see some ICONS IN ACTION™.

Personas vs. Jobs-to-Be-Done
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

It’s Time to Design Emotionally Intelligent Machines
The opportunity for brands to forge deep relationships with their users has never been greater.

Experience Design is Human-Centered; Our Metrics Should Be, Too
We can do more. Business metrics are valuable and absolutely necessary, but they’re not the only thing we could be measuring. As customer advocates, it’s important to also measure our impact on people.

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ABOUT US

This weekly digest was brought to you by Super User Studio. We solve complex problems using design thinking and user insight to drive businesses forward.

Experience Design Weekly

Experience Design Weekly is a curation of Service, Experience and Digital Product Design articles and insights, hand picked by the Super User Studio team.

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Super User Studio

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Super User Studio is a digital product & experience design consultancy based in London & Bath, UK

Experience Design Weekly

Experience Design Weekly is a curation of Service, Experience and Digital Product Design articles and insights, hand picked by the Super User Studio team.

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