Creating value for customers — Value engagement map

As designers, we often do a comprehensive user research and map problems. however, problem solving between those pain-points is very rarely the right thing to do. The opportunity here lies in breaking apart and creating value out of those gaps.

The challenge here lies in understanding what distinct approaches would create value to your customers. To map out this challenge I will take you through a series of steps that can guide this process.

STEP-1

• Understand your customers and map out a clear user goal, expectations and pain-point framework

User framework based on — https://www.strategyzer.com/books/value-proposition-design

Step-2

• Now find approaches to relieve pain-points and connect your organisation’s resources to fit into the expectations and achieve user goals.

Value creation framework based on — https://www.strategyzer.com/books/value-proposition-design

Step-3

Compare different approaches to analyse risk and ideate on solutions to measure impacts.

Risk management matrix from — https://2013mirimstudent48.wordpress.com/category/legal-constraints/

Conclusion — These few steps above might help you find and ideate on a value framework that fits users and organisation and compares risks associated with the approaches. However, as every problem is unique, this framework will require tweaks to fit into each project.