Modelling experiences

Experience design on its own without the nuance of Service, UX or traditional design simply means turning an existing human experience ecosystem into a value-laden desired future state.

So then the question is how do we find out what that future state is and how different is it from the current state?
Since this is a question of value, we need to first find out more about the user for whom we are designing the experience for. This is done through Primary user research by taking observations, interviews and intercepts. Once we have this primary research, we can create. — Personas to help us define who that user is.

For each Persona we need ideate more deeper understanding into what elements define their experiences like —
• Mental Model
• Journey & touchpoints inside the ecosystem
• Current organisation systems and goals

Once we have our user at the centre and we have complete understand on who this user is, its time to define Jobs-To-Be-Done.

Understanding how to fulfil these jobs for our user group is a group activity with your organisational members and stakeholders to define the scope of disruption/innovation which can be implemented. Once clear action here is to align user values within the organisational scope.

The last stage is getting into models and mapping. After-all, models are a communicative tool to express Users and their Pain-points. Models force us into deeper understanding on the framework of a human experience and behaviour and the external agents that can affect it.