Pinnedjay sethiWe Shape Our Metaphors, and Thereafter Our Metaphors Shape UsThe role of metaphor in design, culture, and the architecture of the human experience.20 min read·Apr 3, 2021----
jay sethiWhy Typeface Choice Matters (Even When It Doesn’t)Understanding the art of the designer through the lens of typeface choices.11 min read·Oct 25, 2020----
jay sethiExcerpts from “Dear Designer,”Your responsibilities to humanity, culture, and the future.5 min read·Oct 25, 2020----
jay sethiPerfectly Translate Web Designs to Mobile App Designs and vice versa — Medium.com: Case StudyLearn how to perfectly translate your website designs to mobile app designs and vice versa from a case study of medium.com.15 min read·Nov 5, 2019--1--1
jay sethiHow the Qwerty keyboard trumps its competitors: Case StudyWhat we can learn about design strategies from the widespread success of the Qwerty keyboard design.9 min read·Aug 13, 2019----
jay sethiHow not to design an experience — Paytm: App ReviewA comprehensive review & analysis of the UX design in India’s favourite online wallet app.13 min read·Jul 14, 2019--6--6
jay sethiWhat we can learn about UX fundamentals from iOS: Case StudyWhat makes the iOS experience so great and how we can learn from it.10 min read·Jul 5, 2019----
