The First 121 Days of 2016

The most prolific (and awesome) four-month run in Struck’s already prolific (and awesome) history.

Matt Anderson
Struck
3 min readMay 2, 2016

--

Ask anyone how work is going and they’ll typically answer, “Busy. Good, but busy.” And you know what? They’re probably telling the truth. Or maybe they’re lying. It’s hard to know. This time, though, we’re dead serious. We’ve been busy. Good. But very very busy.

So, we put together a highlight reel to celebrate and document the work—right now, as it’s happening. And we’re sharing it with you (because we love you and also because we might like to brag just a tiny bit):

Music: Toro Y Moi / Editor: Chris George

Want more information on the work? Well, you’re in luck. Keep reading for a quick breakdown on everything in the video.

:11 — Struck.com
A long-awaited redesign of our digital home, featuring custom art work and animations from our talented designers, along with a focus on deep client engagements and the results we’ve driven for their businesses.

:26 — The New JackInTheBox.com
It’s not often you have the experience of re-designing your own work, but this one was another dive into the world of Jack. The result is a streamlined, modern presence that focuses on food and the people who love it.

:40 — Actual Experience
Oh. Just some really weird videos for some dear, dear friends in the UK. Built almost entirely from the weirdest stock footage we could find and heralding the genius of Antonie Van Leeuwenhoek. NBD.

:50 — Kimono Brand Identity
An educational startup needs a sleek and efficient identity system—so we gave them one. We might have worn kimonos the whole time. Might. Have.

:54 — Department of Environmental Quality Brand Identity
Clean air and fresh water? Yeah. That sounds good. We worked with some progressive folks in the great state of Utah to breathe new life into a department that truly makes a difference.

1:01 — McDonald’s SXSW Activation
Two complete environmental designs—one party/installation space and one incubator—for the biggest interactive/music/film party of the year. We’re not afraid to say that this space hosted the party of the week (great music + open bar + hot french fries + soft serve sundae bar = unbeatable).

1:20 — Nickelodeon 25th Anniversary Gallery Installation
There’s no way to describe this one without sounding crazy. An oversized living room. A giant kinetic junk-sculpture head with a miniature arcade console. Seven thousand pencils in the form of SpongeBob SquarePants. This celebration of Nick’s shows, creators and culture is one of the wildest things we’ve ever created. And we love it so so so so much.

1:43 — Nickelodeon Coffee Table Book
The entire history of Nickelodeon, in a book. It’s a stunner. And it features custom illustrations and graphics from our own team—along with a front-to-back design and press oversight of the entire project. So many hours. So worth it.

1:55 — Road To Mighty
Coming off the most successful tourism campaign in the history of the universe (The Mighty Five returned more than $160 for every $1 spent), our latest for the Utah Office of Tourism expands to include the epic journey that awaits throughout the state. The road has always led west.

2:11 — Creminelli Fine Meats
Sometimes you have big ideas. And sometimes you decide to make them happen in the back of your office with a camera and some rolling tables. Because, well… Because meat. Delicious, aged, fine meat.

2:21 — Design Week Portland
In hindsight, crafting a mural and then inviting the design community to add their own flair with a bundle of paint markers might have been a bit of a mistake. No worries, though. The Opening Party was a hit and we think we can paint over the naughty stuff.

2:28 — Nepal, I Love You
A pro-bono collaboration with our dear friends at Camp4 Collective to help drive tourism in Nepal, this campaign includes celebrity cameos, a slick new website and some of the most beautiful footage you’ve ever seen. Go to Nepal. It’s a magical place.

Matt Anderson is the CEO/ECD at Struck. He’s also a husband, a father, a San Francisco Giants fan, a vinyl collector and a book reader.

You can find him on Twitter, LinkedIn and Instagram.

Looking for more insights, facebooking, twittering, ramblings, musings and other thoughts? Follow our Greater Than collection.

--

--

Matt Anderson
Struck

creative leader, future llama farmer. find me (almost) everywhere: @upto12.