4.2 Entrepreneurialism

Magazine ‘Entrepreneur’ on a wooden table next to a closed laptop and small cactus plant.
Photo by Lidia Vi on Unsplash
  • Availability bias — substituting available data for representative data;
  • Familiarity bias — overvaluing things we already know;
  • Confirmation bias — thinking new data proves existing beliefs;



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Ian Dorr

I call myself an Innovation and Transformation Coach, someone who is driven to make a difference, helping people realise their goals.