Facebook’s News Feed is changing, here’s how to keep your brand page relevant
Earlier this month, Facebook officially released a news bulletin revealing changes in their News Feed that are intended to get more quality engagement among their users. On Jan. 29, they also announced that they will promote more local news into users’ feeds.
What does this mean for Facebook?
This is yet another step in their mission to bring users closer together by making sure that they find it meaningful to spend time on their platform. At the same time. they are channeling their efforts into becoming a source for the well-being of its users users and society overall.
“People who know what’s happening around them are more likely to get involved and help make a difference.”
What does this mean for you, as a brand?
As a brand publishing on Facebook, your pages may be affected. You may experience a decrease in reach due to the algorithm changes. In a nutshell:
“Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
What to do to take action:
Here are the key actionable ways to help you stay on top of the latest News Feed algorithm changes and maximize your reach:
- Use ads to get your message across
Ads distribution should see little or no changes, according to Facebook. Our advice is to combine targeted ads and with engaging content to get the best ROI on your social media efforts. - Be responsive!
Interaction is key. By dynamically monitoring the social media activity on your pages and promptly responding to comments from your community, you can increase engagement and improve your reach. Facebook states that pages responding to comments will also weigh in positively. - Keep a close eye on your top influencers
It’s all about identifying your top engagers and influencers on social. With tools such as User Profiles, you can keep track on your key users that influence and get a lot of engagement from other users on your social channels. Keeping these users engaged helps your conversations show higher in the News Feed. - Measure your reach
An effective measuring tool provides you with a clear overview of the social media pages that are the most affected and the ones that continue to perform well. Learn from your actions along the way and stay one step ahead of your competitors by anticipating what does not work for your brand on social.
