Time to trust 3rd-party social media software solutions?
One of the questions that often pops up to social media managers is whether to trust third-party tools. Will my updates get scheduled and posted on time? Will they be somehow punished by social networks if published via a 3rd-party tool? Why should we risk it?
In Komfo, it’s our mission to help the social media community thrive. When Buffer invited us to participate in a survey aimed at challenging companies to trust 3rd-party software solutions, we were glad to join.
The results were quite straightforward: publishing via 3rd-party tools performs as good as native posting.
Whether using a 3rd-party tool or posting natively, here are our learnings gathered from participating in the survey and working with 400+ great brands every day:
Content will always be the king
Our participation in the survey has clearly confirmed that great content is always the leading factor in a brand’s social media strategy. Formats change over time and video is definitely the leading one at the moment, but listening to your community’s needs and sharing content that helps them survives at all times. Feel the pulse of your community to write content that speaks to your audiences.
Find your social media method
It’s important for you and your brand to feel comfortable about the way you’re sharing content on social. Find your preferred method, whether it is a 3rd-party tool or native posting.
3rd-party tools though have the advantage of saving tons of time, therefore enabling you to focus on creating great content. They are efficient when it comes to scheduling and monitoring posts under one roof without the need of navigating back and forth on individual social media platforms. At the end of the day, you can measure results under one hub, without the need to compare apples with pears across channels, which is priceless for any social media manager.
