10 Things To Consider Before Starting Your Online Coaching Business
The online coaching industry is growing at a fast pace right now, making it great news for current coaches and to-be coaches. The industry is more crowded and booming due to the fact that clients need help with the environmental shifts, economic uncertainty combined with the pandemic’s effects.
Face-to-face physical coaching decreased rapidly after COVID-19 (by 74%) and online coaching has increased by 57% becoming extremely popular among the crowd.
Having an increased demand for coaching has made many coaches start planning on how they can initiate their online coaching business. In this article, we will walk you through the 10 things you need to consider when trying to plan on starting an online coaching business.
1. Keeping your concept simple and understandable
It’s a known fact that to make something easy to understand or do, it needs to be simple and to the point. Having a complicated idea is hard to market and also harder to implement. Therefore, keep it simple which makes it persuasive and easy for your clients to understand.
Think about your Unique Selling Point (USP). Make a list of the things that makes your coaching different from the rest of the others at the table. What is your target audience and what are their pain points? What are the unique values additions your business is offering to the client? Knowing the answers to these questions will help you simplify your service.
2. A hassle-free payment solution
If you’re selling your coaching services, how you’re going to get your payments is also an essential aspect to consider before getting started. Operating an online business means that you need to have a solid payment solution that is easy for you as well as your customers.
With Expert Republic Enterprise, your online coaching app will be integrated with the Stripe online payment processor to instantly accept all major debit and credit cards from customers around the world. Secure payments and data protection are our highest priority, that’s why we work with a PCI Compliant Level 1 Service Provider.
3. Share your coaching services
Your coaching services need to be taken to your audience and a great way to do that is by sharing your services on social media. Since most people have now turned to social media for updates and news, building a good social media portfolio with the services you offer helps you to link your audience to your online coaching business. Owning your own online coaching app with Expert Republic Enterprise helps to spread the word of your coaching services by easily sharing your services online, this way customers can simply tap on the link of your services and navigate the relevant mobile app or web page to book your coaching services.
4. Establish a team
It is important to establish a team that can support you from the very beginning and encourages you along the way. Having a team will help you to grow your coaching business and work together towards achieving your business goals.
At Expert Republic Enterprise, we offer businesses with some great features that help business owners to manage their coaching services and their team members more effectively. Business owners can create and assign the relevant services to their team members and monitor the progress of the sessions.
5. Balance your daily work
Before starting an online coaching business, you must understand the commitment it takes to launch an online coaching business, otherwise, a surprise is on your way!
We understand how equally important all other personal priorities are for coaches, which is why we plugged in a feature that helps coaches to sync their client bookings with the Google calendar. This helps them to properly plan and manage your other work which is a great personal coach!
6. Be flexible with both 1–1 and Group Sessions
The online coaching industry has a diverse crowd of clients who prefer 1–1 sessions with their coach or group sessions where a certain coaching topic is spread out and discussed among the group. You, as a great personal coach, should be ready to provide your clients with both types of sessions. Carrying out both 1–1 and group sessions can be done easily by developing your own coaching app through Expert Republic Enterprise.
7. Conduct Better Market Research
Create content that your customers need by understanding your target audience and how your service will benefit them. Understand the key values which your customers look forward to gaining. Having a solid understanding of your target market, economic indicators, and also the new trends that are being used in the coaching industry will help you survive and grow your online coaching business.
8. Understand your Customer
Coaching requires a deep understanding of your client, what their pain points are, what has made them struggle, and many more questions related to why they require coaching will help you craft a better coaching session for your client. It’s always best to first get to know your client before starting to coach them. Expert Republic allows coaches to create free services which help the coach to understand and get to know the client before proceeding towards a coaching program. Most of our coaches at the Expert Republic explain that this helps in developing a better-customized customer experience.
9. Create a Proper Coaching Service
The definition of a proper coaching service includes having a proper service title, a description of what you offer in the session, and more details such as the price, duration, and of course, about what the client will gain from the coaching session. For more information, check out this article on how to create an outstanding Expert profile.
Creating a great profile and adding proper descriptions about your service will make sure that the client gets persuaded and excited to book the session with you just by reading the content of the session. Here’s how you can create a pitch-perfect service on Expert Republic.
10. Be Active on both Web and Mobile
Your target audience may want to get coached on different devices, some may prefer their mobile devices, whereas others may prefer to get a wider, much clearer view of their coaching experience. Hence, coaches must be ready to provide their online coaching services on both mobile and web platforms.
Expert Republic has both Web and Mobile platforms that allow the businesses to conduct their sessions on either, our Web and Mobile apps both contain video conferencing and a dashboard to manage your bookings and services.
Although the initiation process of starting an online coaching business may seem scary, once you build the base of your online coaching business, the rest will all fall into place (because Expert Republic Enterprise got you covered!).
Expert Republic Enterprise gives you the opportunity to deliver your coaching sessions while engaging with your clients remotely. There’s also the option to build your own custom-branded online coaching app that will help scale your online business.
To build your own coaching business with a platform filled with features that support your online coaching business The best advice we love to spread is to keep challenging yourself, keep learning and never give up.
