ADVIDS Case Study: Making of Romowind video
About iSpin Technology from Romowind
Romowind, a technology led product and service company focusing on improving wind turbines reached out to us to make an explainer video for their iSpin technology.
iSpin, the key technology underpinning their offering is a new way of wind measurement for wind turbines. iSpin increases the annual energy production of wind turbines by close to 2% and offers significantly better insights into wind conditions on site and turbine performance.
Why we made the video
iSpin is a piece of disruptive technology that will significantly improve energy production from wind turbines. At ADVIDS we have no better reason to make videos than to make them for truly innovative technologies and be a part of the changing landscape. We were keen to work with Romowind because the video would help explain new technology easily to its audience.
“We have a patented technology (iSpin) for measuring the wind at the spinner in front of the rotor thereby making a substantially better wind measurement on wind turbine.”
-Jan Nikolasen, CO-CEO at Romowind
Explaining iSpin to its Audience
The video needed to speak to the wind turbine operators and would focus on their pain points, seek out the problem areas and address them through the technology. Wasting no time at all we come straight to the point…
Performance Management

Wind measurement is the energy input measurement for the power plant. Hence, for wind turbine the operator does not have a reliable input measurement; making performance measurement and monitoring very difficult
Input Measurement done at the wrong place

A structural weakness for all wind turbines is that wind measurement equipment is placed on the nacelle behind the rotor. There the wind flow is unpredictably disturbed so the measurement of wind speed and direction is highly uncertain.
Yaw Misalignment and loss in production

Without a reliable wind direction measurement is difficult for the turbine to orient itself correctly in the wind (yaw alignment)reducing turbine lifetime. Readings are inaccurate which also lead to loss in power production.
Introducing iSpin and its benefits

iSpin answers the problem areas by positioning its sensors correctly in front of the rotor and measures wind accurately hitting the wind turbine. This forms the foundation to demonstrate why any other device cannot do what iSpin can.
“Before iSpin there was no way to measure yaw alignments or turbulences on wind turbines. We are therefore also educating the market.”
-Jan Nikolasen, CO-CEO at Romowind
How iSpin Works
Measuring wind speeds

iSpin as a precision technology comes across as a trustworthy independent party. We showcase how it works starting with measuring of wind speeds.
Installation

A detailed yet simple diagram of what it includes, where is it located and how does it record data and communicate with ground control is explained.
Design Choices:
Design elements used are minimal keeping in mind the product and what is being explained. Representation of wind flow and turbulence needed to be easily understandable hence design was kept simple and to the point.
Closing

Wrapping up with the benefits revisited
1) Improved performance measurement and monitoring
2) Increased revenues from correcting yaw misalignment
3) Lower operating costs and risks due to lower loads from yaw misalignment correction.
With a call to action which asks the viewer to visit their website we created a video that could be used during presentations, in trade shows or on different online channels.
“We are very happy with the response to the video and now want to make a 3D version of the same video with ADVIDS.”
-Jan Nikolasen, CO-CEO at Romowind