Networking in the Digital World
Interacting with people across various business verticals, countries and cultural backgrounds is the very essence of social existence. As the smartphone and other digital tools have shrunk the world enough to fit in the palm of your hand, it has become easier to network with a large cross-section of people across various geographies.
As several businesses grow and operate across time zones, business leaders have started to realise the crying need to bring people together physically and digitally. While businesses have always organised events to help link like-minded people, they have also recognised that it is crucial to help people across borders connect digitally. That is why, numerous organisations are investing in digital tools such as event management software, online event management tools, event apps etc. to augment their events’ networking experience. There are various ways in which these tools enhance interactions and meetings:
Not confined to spaces: Thanks to the power of the internet, people no longer need to be in the same room to interact with each other. A person sitting at the other end of the world can also view your event live and freely ask questions to speakers or interact with the audience through event networking apps. For instance, in a recent conference on Integrated Marketing Communication organised in South Africa, the event organizers developed an event networking app called Flock that enabled attendees across the globe to register for the event and interact with attendees as well as speakers.
Convenience: Often events are spread across days and spaces and this could make networking difficult as attendees may not be able to find the right person at a time or place that is most convenient to them. In such a scenario, event apps can add a lot of value by enabling attendees to chat with each other on their smartphones and even arrange a physical meeting if it is needed. These apps also help attendees share their contact information and ask for contact details from other participants.
Customization: Organisations and institutions can customize networking apps to their unique needs by investing in the right event management software and tool builders. For example, the Kennesaw State University, based out of Georgia, recently introduced a customized social app — KSU Moves that allows students to stay connected. It enables them to coupons, freebies and tickets of events that happen within and off campus. The app offers multiple interest categories ranging from academics to athletics so that students can chat with each other on topics that are most relevant to them. This way, the university has successfully encouraged students to move out of their comfort zones, expand their social circles, and broaden their minds.
As is evident, event networking apps and software can significantly enhance convenience and productivity of networking in the digital world. As the world contracts even as businesses expand, these event and networking apps may become indispensable to human existence in the future.
However, if you wish to avail of an all-encompassing events networking experience, Explara is your sure go-to platform. The all-round experience of Explara includes customizability in the form of Emaxio App Builder and a specific tool for conferences and paper submission — Submix.
