Animals & Climate Change, The Iceland Christmas Advert 2018.
The Iceland Advert which from last years Christmas campaign by Iceland to promote the ban of palm oil in all of the products that they sell, was a really powerful tear-jerking message.
An Orangutang who has lost his home due to palm oil harvesting and deforestation. He is trying to find a new one with a little girl who lives nearby.
Not only does this advert has a powerful message, but it is also beautifully illustrated. It’s clear that the illustration is in place to soften the real impact of the problem, this is something that has inspired the message in the Explory book series; powerful messages softened for a wider audience through the use of illustration.