This Is Why You Need To Become A Growth Hacker
There has never been a better time to become a growth hacker than now. Not only is the demand for growth hackers rising exponentially worldwide, but the supply does not currently cover even half of the jobs available. With this massive imbalance in supply and demand, there is a surplus of opportunity in the job market. And while the game is definitely becoming more challenging, the benefits of being a growth hacker are only getting better and better.
Now you may be asking yourself, what is a ‘growth hacker?
To put it simply, a growth hacker is essentially a marketing mastermind who relies on data analysis and experimentation to efficiently do big things with little budget. Speed is of the essence, as the goal is to take the most effective and timely approach towards generating rapid business growth. This new and improved movement of marketing is changing up the game, doing away with pouring big bucks into traditional marketing channels such as television, radio and newspapers, and taking advantage of cost-effective acquisition channels.

Many brands are finding their fame through growth hacking strategies, where the success rates have been absolutely off the charts. Companies such as Twitter, Tinder, Etsy and Airbnb have all used growth hacking tactics to seemingly grow their client base overnight, and the most interesting part of it all is they’ve managed to maintain long-term sustainable growth.
The amount of case studies out there backing up this method of business development is staggering. Even LinkedIn’s simple, yet, insanely effective strategy of making profiles public instead of requiring a login, quickly expanded their user base from 2 million to 200 million. This minimal growth hack resulted in an epic organic reach, bringing in an influx of traffic and exposure from Google’s search engine.
As a relatively new concept, growth hacking is gaining more and more momentum. Google trends have shown a massive spike in the demand for ‘growth hacking’ and ‘growth hackers’ over the last two years, as these terms have become the most searched for and desired skills in the world of marketing. It’s apparent that businesses are not only in search of great growth hackers, but they are in dire need of them.

While growth hacking primarily focuses on experimentation and innovative tactics, it also requires adopting a growth hacking mindset and being able to apply it properly. Rapid growth is critical and you have to have the ability to think strategically in order to generate a lot with a little. Ultimately, you’ll need to be an efficient ‘T-Shaped’ growth expert, encompassing all the appropriate skills to outthink a traditional marketer.

Adapting to this train of thought can be challenging, but once you’ve been able to make the switch, you’ll practically be a superhero in the business world.
Now that we’ve covered the basics, let’s get to the good stuff. The benefits of being a growth hacker! Check it out…
1. There is a high demand for growth hackers…you are needed!
As stated previously, there is a large demand for growth hackers, yet, not enough supply. This massive imbalance of supply and demand means that there is an abundance of opportunities without an overwhelming amount of competition, and more importantly, the demand for growth hackers is continually rising.
2. A very attractive salary
This is where the money is! Businesses are not oblivious to the importance of growth hacking and are willing to pay big bucks for it! In fact, Growth Hackers earn 55.2% more than a Digital Marketing Specialist according to payscale.com ($74.624 Vs. $48.053) and that’s just the beginning!
3. A guaranteed ticket into startup culture
The draw towards startup life has become more and more attractive as it enables individuals to incorporate a great work life balance into their daily routine. Currently, the difficulty of landing a job in a startup is increasing steadily, but as a skilled growth hacker, you essentially possess a first class ticket to the startup world.
4. Possibility to work remotely
Having the freedom to work from home is the ultimate dream. Being that the role of a growth hacker is completely online, this gives you all the autonomy you could possibly want, while also working in the real world.

5. You are ‘machine proof’
Job security anyone? Currently, no matter how great you are at your job, there is a seemingly looming risk of being replaced by automation. It’s the name of the game and at the end of the day, if you are a business owner who’s able to cut costs while still yielding exceptional results, why wouldn’t you? That being said, robots are rapidly replacing humans in the workplace, and the ultimate challenge is how to remain useful to avoid being cut from the equation. Luckily, growth hacking requires a certain type of mindset that even the most advanced of robots are not capable of having, making this occupation fundamentally ‘machine proof.’
6. Independence
As a growth hacker, you are in charge of the most important period of time for any growing company, and with great responsibility comes great freedom. This job gives you the leeway to be as creative as you want and allows you to test as many ideas as you can generate. You get to make the calls on how to grow a brand, giving you invaluable insight into what works in the marketing industry.
7. The possibility to launch your own business
One of the largest benefits of working as a growth hacker is having the ability and skill set to analyze any business plan and figuring out the growth opportunity. This in turn allows you to successfully generate and carry out your own business plans, as you will already be experienced in finding the fastest tactics for optimal growth.
Conclusion
Being a growth hacker is one of the most exciting jobs out there and there is no better time to become one than now.
For more information on how to become a growth hacker in Vienna, Austria visit us at exponentu.com or send us an email : nadja@exponentu.com


