Marketing | Advertising | Perspective | Viral Gown
The Dress That Broke The Internet
And how this company used it for marketing its message.
Do you remember this gown that confused everyone?
I was 100% sure it was black and blue, but other people kept seeing other colours.
Which was quite strange. At first, I thought they were lying when they couldn’t also see what I was seeing. It caused a ton of fights among friends and romantic partners. People went as far as cutting off each other because they felt manipulated by the other.
But it soon dawned on me that perhaps that’s what they were really seeing. Something different from my reality. Even though I felt it was clear as day that the colour should be “blue and black” to everyone.
This taught me a vital life lesson:
However, this post isn’t about our differences. This is about how this company stole your attention and the attention of others, which was already generated by the viral blue and black cloth above.
