BNRG Update for Nov 22
Why Dec 16 Should Be on Your Calendars
Get ready to log in….
Our team in Manila, led by Mario at DARC Labs, is working with Infineon Technology’s Bangalore team to finish the first version of our technology. The build is underway and you will see the technology rolled out in two steps.
- December 16 Target: the first version of our Beta will be released within Infineon and tested with roughly 30 employees. This version 1 is a preliminary release and early feedback.
- February 1, just after Chinese New Year, version 2 is targeted for release with full machine learning capability in the backend.
With version 1 we will quickly move to field testing and user feedback to be wrapped up by January 5. This feedback will be cycled back into our delivery for February 1.
What Exactly Can the BNRG Community Expect?
Important question. With 2022 playing out as it has, Extend My Runway (EMR) played the best hand it was dealt. Here is how the process will work.
- We are building first the nudging engine and backend. This will be built specifically to Infineon’s needs and focus on their digital transformation and AI adoption.
- The February 1 version with full ML capability will then be retooled specifically to BraiNergy, brain health, and supporting the ageing workforce.
- This approach makes the best use of the resources available and gets the technology soft-launched more quickly.
- This approach gives us two product lines that can be taken to market.
- This approach allows us to test and learn, and iterate before we retool for BraiNergy and brain health.
To this end, Infineon has been exceptional — truly remarkable — in supporting EMR and helping us get the technology launched. We have nothing but love and respect for Infineon and its Co-Innovation Space.
What Will Be Your Opportunity?
We will run a small test period with version 1 and a full, longer test period with version 2. Despite the fact that these versions are built for Infineon and nudge people toward digital adoption, the model is identical to what we are using to nudge people toward increased BraiNergy and brain health.
If you elect to get involved, then your feedback helps improve the nudging engine which then will be retooled for BraiNergy and brain health.
Driving Use of the BNRG Token
We will accept BNRG tokens to use the platform. This plan remains unchanged and is a means to drive demand for the tokens you pre-purchased. There must be a use for the token in order to drive demand.
Marketing BNRG and Moving Toward a Community and Exchange
It’s an interesting climate today. Sitting in Singapore, so many of the projects that have been popular on launch sites (e.g., Kick) are being strongly discouraged here. However, real-world projects like EMR are now being encouraged in Singapore!
This is good news. The Singaporean emphasis on real projects, rather than hype-based projects, should work in our favor.
To that end, our marketing guy is ready to go. He has designed a marketing plan which will start with updated branding and a new website, and then social channels such as Twitter and Telegram. I will personally do the LinkedIn channel since I speak LI fluently.
Now will Twitter remain the primary channel for EMR and BNRG? I don’t know. I am committed to going where the audience will be. Personally, I have shut down my Twitter account. EMR however will go where the audience is.
AMA, airdrops, and other activities are part of the early plan. We would also like to have an AMA with Mario (AI Architect) and Jaan (commercial director) so you can know the new members of the team. Let’s do that after we hit our Dec 16 target.
Brain Awareness Week in March will also be a key target for our 2023 marketing.
Now the exchange? Geez, what a mess in the market. The entire EMR team remains committed to an exchange listing and this was reinforced during recent team conversations. We see the token as important to the business and, in our eyes, Cardano remains a very attractive blockchain to be associated with.
But specific exchanges should perhaps be discussed in Q1 so that we can see what happens in Singapore’s regulatory arena (where EMR is a registered business) and also see which exchanges survive this tough climate. We need to get this right.
Other news includes grant applications are now underway and will be submitted this week. Hopefully, grants can give a little more juice and help EMR hit the ground running in 2023.
Finally, our commitment to a BNRG buy-back programme is unchanged and we continue to move forward with investor conversations. You pre-purchased BNRG tokens and your early support must be recognised.
Updates on the investor conversations will be shared when appropriate.
Research Update and the Singapore Field Study
It’s finally happening (never thought I would get to say that!). The BrainHealth® Index study in Singapore has been approved by the Institutional Review Board at the University of Texas — Dallas.
Recruiting for study subjects is now underway. Specifically, we seek volunteers aged 45 and above who live in Singapore full-time.
Why does this study matter to you as a BNRG token owner? The study will validate the use of the BrainHealth® Index in a culturally different context (i.e., Singapore) and provides baseline data as we build the AI engine.
This will also be Singapore’s first BrainHealth® Index study. So we are breaking a bit of new ground which is exciting.
By the way, BrainHealth® is a registered trademark for The Center for BrainHealth in case you were wondering.
Thank you for all the kind messages. I know for many COVID is like the flu. Sadly I am the guy who makes you all think you had a mild case. I would not wish it on anyone.
But I am now back to working full days and in December the charity run fundraiser will resume. So I am back to work and looking forward to hitting our Dec 16 target.
Next Update Week of December 12
Our next update will focus on the technology soft launch and our move to a customer-funded business model for 2023. It’s time to think about revenue and put the technology and science into the market.