The Only 3 Email Marketing Metrics You Need to Track
Know the what, why, and how
Published in
9 min readJun 6, 2020
Email marketing is a marketing tactic that almost all businesses use. Whether they are doing it effectively or not is another conversation.
After all, email is still the most-used medium of communication in business. It’s something people expect and accept as a necessary evil.
I can go on and list every statistic on this, but that’s not what this post is about. Rather, I’m here to talk about the only email marketing metrics you need to track and why.
The Problem: No One Likes Analyzing Their Email Marketing Campaigns
A lot of businesses do not analyze their email marketing campaigns. And that’s not because they don’t care (well, some don’t), rather the reason they don’t analyze their campaigns is there are so many metrics available:
- Delivery rate
- Open rate
- Hard bounce
- Soft bounce
- Number of clicks
- Click-through rate
- Unique opens
- Number of opens
- Open rate
- Spam score
- Unsubscribe rate
