How Not As Famous Cookie Company Stands Out in the Atlanta Catering Scene
By Meredith Bethune
Everyone loves cookies, especially when they’re made from a top-secret, cherished family recipe. That’s what motivates the family business at Not As Famous Cookie Company, a mobile bakery based in Marietta, Georgia. Named “one of the city’s coolest food trucks” by Atlanta Magazine, Not As Famous Cookie uses only the finest ingredients like real butter, fine chocolate, and premium nuts in surprising flavor combinations like Peanut Butter Chocolate Chip Cookie Cake and Red Velvet White Chocolate Macadamia Nut Cookies.
Even when selling something as popular as cookies, it’s important to find ways to stand out from all the competition — especially when running a business out of a truck. Owner Ashley Carlton is responsible for marketing, managing the logistics of preparing both regular and catering orders in a small space, and also creating new and innovative gourmet cookie recipes. Carlton shares her experience building Not As Famous Cookie Company into the successful Atlanta catering businessit is today.
How did you get started in started in the cookie business?
My father thought of the cookie company idea years ago — actually soon after I was born. He created the same recipe that we use when he lived out in Los Angeles and had dreams of everyone getting the chance to taste this amazing cookie from his own bakery. Growing up around a baker inspired me to want to do the same. I saw my father’s vision and wanted to make that dream became a reality. Plus, it helps that the cookie recipe he came up with is the best I’ve ever had.
About three years ago we became a mobile food truck based in Marietta, but we cover the entire metro area with our cookie truck, catering team, and mobile delivery.
Read the rest of our interview with Ashley here.
