Restaurant Website? Or White Knight?
The Best 10 Restaurant Websites That Land Mobile Orders
You spend your time perfecting your restaurant’s food and presentation, but don’t let your website become an afterthought. Given the rise of digital ordering, a website is vital. A perfect website tells the world who you are, promoting your menu, brand, events, and online orders. According to Fortune, online orders are on the rise. More people are booking their meals online than making a call over the phone. These are reasons to create a website that’s all about your brand, so people can buy your food on the quick. Here are ten of the best restaurant websites. Each is innovative, clever, and beautiful in its own way. This list will inspire you as you design — or redesign — your website.
1. Panera Bread: You know the Panera Bread slogan: food as it should be. And the company’s home page shows you just that. The food looks amazing and the “live” menu updates daily soups, and so forth, throughout the day. Ordering online could not be simpler — the website has three “ordering” buttons on the home page alone and plenty of checkout pages to make ordering quick and easy. The website is clean, on brand, and makes you want to order immediately.
2. Mellow Mushroom: Mellow Mushroom is cool. Its space is cool. Its food is cool. Its website is also cool. The pizza chain promises “out of this world pizza,” but you could say the same about its web experience. Its images are fun, clever, and inviting. Ordering is made easy. Plus, we dare you to click the “do not push” button on the home page (killer design!). You won’t regret it.
3. Chipotle Mexican Grill: Chipotle is all about fresh ingredients and customizable burritos. That story comes through on every page of its website, with gorgeous photos and videos illustrating the Chipotle experience. There are even step-by-step instructions on how to order food online using a desktop computer or the Chipotle app.
4. Olive Garden: What do you want out of an Olive Garden meal? A great Italian meal with your family, without spending an arm and a leg. That message comes across loud and clear on the chain’s home page. Visitors are treated to beautiful images of food and an offer of a free appetizer or dessert upon joining the company’s email list. The navigation bar makes it easy to order food online, to bring the breadsticks home.
Find the rest of our list here.
